21 September 2016

100 Ways to Promote or Market Your Content Online

100 Ways to Promote or Market Your Content Online

As we know online presence plays a significant role in today’s scenario. If you’re content marketer, you always need to be creative about the way you promote your content to the marketplace. If you are still not aware about how efficiently promote your content online, then it’s better to have a glance of checklist outlined below:-

Social Sharing From Individual Accounts

You can start sharing your content with your personal accounts. And you don’t need to stick to one platform:

  • LinkedIn
  • Google+
  • Facebook
  • Twitter
  • Pinterest
  • Tumblr
  • Instagram
  • Vine
  • Snapchat

You can promote your content on Bookmarketing Sites:-

  • Reddit
  • HackerNews
  • Inbound
  • GrowthHackers
  • Create a Magazine on Flipboard

Paid Promotion

  • Targeted Facebook Ads
  • Banner Ads on Similar Blogs
  • Promoted Tweets
  • StumbleUpon Paid Discovery
  • Reddit Ads
  • Outbrain
  • Taboola

Outreach

You just need to be personal and personable. Try these below mentioned ideas to reap more benefits:

  • Get a Quote From an Influencer
  • Message Influencers on LinkedIn
  • Reach Out to Sharers of Similar Content
  • Invite Guests To Blog On Similar Subjects
  • Tag Influencers on Facebook When You Cite Them
  • Email Influencers When You Mention Them in a Post
  • Reach Out to Other Authors of Similar Content
  • Declare Your Sources on Twitter
  • Comment on other Influential blogs
  • Befriend a Journalist
  • Update Your Email Signature
  • Engage Your Comment Section
  • Join HARO
  • Don’t Give Up on Earned Media
  • Publish a Press Release

Repurpose Your Content

  • Create a Video
  • Animoto / Go Animate
  • Create an Infographic
  • Turn content into a slide deck on Slideshare
  • Host a “Webinar”
  • Publish an Email Campaign
  • Make it a PDF
  • Submit to LinkedIn
  • Submit to Medium

Internal Promotion

  • Create Internal Links on Your Other Popular Posts
  • Don’t Forget About SEO
  • Make Your Post a Part of a Series
  • Create a Link Round-Up
  • Publish a Weekly Digest
  • Promote Across Microsites
  • Improve Your Headlines
  • Increase Your Word Count

Stock Your Tool Belt

  • Papershare
  • ly
  • it
  • Quuu
  • BuzzSumo
  • Flauntt
  • BuzzBundle
  • Little Bird
  • ISSUU

Get Into Groups and “Niche Networks”

  • LinkedIn Groups
  • Circle Count – Google+
  • Facebook Groups
  • Triberr
  • New Forum Threads
  • Blog Engage
  • Create a “Sharing Group”
  • BizSugar
  • Pinterest Sharing Board

Find Different Niches

  • GentleMint
  • Cafemom
  • Quora
  • Meetup
  • Care2
  • ThirdAge
  • Athlinks

Be Shareable

Here are given some of the tools that make it impossible not to share:

  • Include Social Sharing Buttons
  • Make Subscribing Easy
  • Add a Call to Action Button
  • “Share This”
  • Click To Tweet
  • Shareaholic
  • Prepare Multiple Different “Snippets” For Sharing

Strategize

Sharing is a great thing, but the way we share or post content makes all the difference.

  • Schedule Social Media Activity For Optimal Times
  • Increase Post Frequency
  • Buffer- helps you be smart about posting everywhere at once.
  • Sprout Social- helpful way to find new customers
  • Tweriod- helps you know when your following is online

Leverage Social Strategies

  • Be Smart About Hashtags (Ex- #SEM #SMO #Like #This. #ContentMarketing)
  • Post Separate Images to Facebook
  • Include Videos/Images in Tweets
  • Hold a Contest
  • Sponsor a Live Event
  • Create an Email List
  • Signature Links
  • Use BuzzStream To Find Other Influencers

No matter how effective & fruitful your contents are, unless you promote your content to the right audience or broader channels or networks, you can’t get the desired results out of your contents. You must remember that content marketing plays a significant role in today’s competitive world.

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Internet Marketing Entrepreneur & Blogger
This Article is written by Ranjeet kumar Singh; He has extensive digital marketing expertise and experience in bringing value to the market place. He writes on numerous topics. He is extremely knowledgeable and passionate writer. He is happy to share his knowledge with people across the globe