What do you mean by Branding? Can Branding literally make a difference in my organization or company? These are the significant questions that new companies ask. Branding has a variety of different definitions, however, our definition of branding is: to define your company's value to your target market and give your company the premium value that your customers will continue to adore.
When you imagine of the word Branding, what do you think of? Consumers tend to seldom think about the significance of branding and how it affects their everyday lives. When it comes to one's company, however, branding is the most vital factor between failure and success.
But Why & How?
Lets have a look at some well known and famous companies such as:- Apple - The name doesn't literally make sense at first: computers and fruits? Nevertheless, there are a lot of significant aspects of their branding strategy that make the Apple work.
- Their name represents an object that is tremendously simple and to the point.
- Their logo is quite simple and easy to bear in mind.
- Apple selects white to be their primary or main color.
- Their website is easy and simple to use.
Why Is this all significant? Thanks to the mastermind of their branding team, Apple is one of the biggest companies on the market today. Apple's main theme is ease of use of their products and the simplicity. By making their image easy and simple they represent what they are selling. Yes their products are absolutely amazing and full of unbelievable features, but they're also pricey. Yet, people like you I still purchase them because we know them and understand their importance in the much better way. People relate their logos to associate simplicity, user-friendliness and quality with their products.
Branding combines a number of steps which comprise:
* Your company's purpose & a mission statement
* Describe which target market you want to go after
* Your company's matchless value to your customers
* Create your tag line and logo
These are just a few of the steps that are essential in branding. Branding is proven to enhance company benefits or profits. Branding is your presence and image to your target market and you want it to symbolize your company.